Experience
Relevant Professional Experience
Gannett/LocaliQ/ReachLocal, LocaliQ.com, Woodland Hills, CA
Senior Product Manager, 2022 - 2024
Building Digital Products to empower SMBs.
Managed the Scheduling product, part of the SaaS suite of products, from conception to deployment within six months to deployment in October 2022.
Oversaw additional interactions that included Google Calendar, Outlook Calendar integration, and SMS notifications.
KPI saw growth in users on both Free and Pro (paid) tier with 4900+ and 400 users, respectively, with 8000+ total made-appointments since launch, with limited marketing campaigns and limited devs to support.
Product Managed the SEO product with the efforts for the SEO grading tool and Product Synergy Effort between Search and SEO campaigns.
Managed Gen Ai for copywriters, social media marketing, and SEO teams with Jasper.AI
Sunrise Integration, Los Angeles, CA
Project Manager, 2020
Full stack dev shop that specializes in shopify apps, custom ecommerce & integration development. sunriseintegration.com
Project managed client projects, TeeLaunch and SAFIOsolutions.com, working with inhouse developers and designers
Built and managed tasks, stories, and bugs on Jira board and Jira Service Desk
Led team of devs with the company’s SaaS product - WarehouseConnector.com, to P1 launch with new UI, major bug fixes, and new features and connector implementation.
TeeLaunch - a print on demand project, teelaunch.com. Led the team to build a backend system admin and a frontend for clients selling on shopify/etsy with over 100 SKUs and countless variants.
SAFIO - a fintech project, safiosolutions.com. Led team that migrated a dated legacy system into a robust financial analysis tool for clients selling on shopify and other eCommerce systems.
Partsology - migrate an existing eCommerce channel, partsology.com, from Magento to Shopify, while integrating NetSuite, a Search. Also migrating MAM ERP to Netsuite. Project was in the initial stages
Warehouse Connector - Internal Company Project, warehouseconnector.com, is an OMS integration platform for ERP, CRM, WMS, and eCommerce systems. Led the team that developed additional integrations and fine tuned a solution for legacy systems
Movley, Los Angeles, CA
Operations Manager/Product Manager, remote, 2019
Movley is a boot-strapped tech startup that provides third party inspection solutions to small and medium sized ecommerce companies, primarily FBA.
Product Manage website, client portal and inspector portal for relaunch in August/September 2019
Design and flowchart process between clients and teams and inspectors
Built team and managed KPIs for overseas teams in India, Philippines, and China.
Negotiated and works with overseas contractor inspectors
Wrote, edit, and manage policies and procedures.
Manage budgets for operations and development teams
MEDL Mobile, Irvine, CA
Product/Project Manager, May 2018 – Dec 2018
Digital agency builds custom apps and websites Architects, designs and develops high end, mobile apps for iOS and Android. medlmobile.com
Project management experience working with creative + software based projects (web apps, microsites, mobile applications).
Vetted API vendors in eCommerce (Moltin, Magenta, Shopify Plus), Signature (Docusign, Hellosign, Adobe), ticketing (XOLA, Vista),
Established documentation processes during pre-dev phase and development phase.
Projects included
Dreamscape Immersive
Tablet Kiosk, iOS– Onsite customer check-in & ticket purchase. Deployed Dec 2018
Webs – Customer account, ticket purchase & informational website. Deployed Nov 2018
Jawku Speed, Android App – Port-over iOS featuring new over the air updates. Jan 2019
Product Managed - ROOMS Live, iOS App – Added Feature - Group Video Chat, with XUMO integration. Updated Nov 2018
MOMENTS Furniture, Los Angeles, CA & Guangzhou, China
Social Media Specialist, Dec 2017 - May 2018
Chinese based furniture brand and manufacturer for US market. Collaborated with teams in China for artwork and direction. momentsdeco.com
Built, edited, and maintained company website and online social media presence.
Developed reports on integrated analytics from Google Analytics, Facebook Insights, Twitter Analytics, Instagram Insights.
Built database of bloggers and influencers to create opportunities, marketing collaborations and build relationships.
Marquis Organic Energy, Los Angeles, CA
Ecommerce Consultant, Dec 2017 - May 2018
Southern California based lifestyle and organic energy drink brand. drinkmarquis.com
Evaluated, transitioned, and implemented ecommerce platform from WooCommerce to Shopify with addons.
Vetted 3PL vendors for ecommerce integration, with the recommendation of ShipBOB
Consulted online and social media strategy
The Thirsty Pig, Los Angeles, CA
Founder & Blogger, Nov 2008 - Current
The Thirsty Pig is a restaurant, hotel, and travel review & photography blog focusing on Shanghai, with past reports on Los Angeles, Taipei, Seoul, and Hong Kong. thirstypig.com
Organically grew worldwide audience for an English site, through network of relationships and collaborations with public relations companies, related subject-matter bloggers & marketers, and restaurateurs.
Participated Philips project - Kitchen Appliance 2020 in July 2013, as a selected participate to collaborate on a crowd-sourcing with multiple sessions to help conjuror marketing, develop innovate, and seek adaptive forms for Philips upcoming appliances.
Has written for City Weekend Shanghai, featured in That’s Shanghai magazine, consulted with Box1824 (a Brazilian marketing research company) about the restaurant and food scene in Shanghai.
Social Media stats include Instagram with 850+ followers, Facebook Page with 450+ likes, Twitter with 6600+ tweets & 1050+ followers. Height of website traffic: June 2013 analytics highlights include 8,000+ monthly page views, 5000+ visits,
Breeze Digital technology, LTD, Taipei, Taiwan
Manager, Jan 2001 - Sept 2003
Online subsidiary and E-Commerce Startup, Liwu.com.tw, of the Breeze Center.
Developing and laying out the architecture of an e-commerce site (liwu.com.tw) from development to deployment.
Exploring and evaluating opportunities with out-of-box and customized systems with third party vendors, including Oracle systems.
Developing systems and process for an e-commerce venture integrating a bricks-to-mortar venture.
Assisted in and was featured in Public Relations at press conferences and television interviews for the company.
Alorica, Irvine, CA
Parts Management Sales, Reverse Logistics, March 1999 - Jan 2000
An organization that provides outsourced operations in the area of technical support, customer service, and sales.
Integrated online and phone sales group to form new Parts Management Sales department - techjungle.com and pacfactoryoutlet.com
Worked with NEC, E-Machines, Packard-Bell, and CTX Computers for first year sales of $2 million.
Generated sales growth through call center representative incentive programs and online giveaways with vendor participation.
Alorica, Irvine, CA
Project Coordinator, Aug 1998 - March 1999
Developed extended warranty service products for end-users, services centers, and distributors.
Managed ecommerce production of pcfactoryoutlet.com working with programmers, graphic designers, database administrators, and inventory managers.
Emagine Studios, Los Angeles, CA
Intern, 1996-1998
Emagine Studios was an Interactive Media Startup
Marketed the company’s core services and managed website development, design & implementation, database management, 3D animation for Interactive Marketing CD’s.
Supply Chain Experience
YETI Coolers, Austin, TX
Advanced Sourcing Agent, Packaging, Nov 2016 - Jul 2017
Texas-based outdoor lifestyle brand that markets high-end ice chests, vacuum-insulated stainless-steel drinkware, and soft coolers. yeti.com
Managed the packaging, print, and labeling suppliers (domestically and internationally)
Created effective processes and structure by which to oversee the design-through-approval and production for all print, packaging, and collateral items
Provided design and engineering support for all new product requirements and provide cost-improvement ideas for existing products
Oversaw production of print & packaging for Hard Goods, Soft Goods, Gear & Accessories for all new product launches
My Wireless AT&T, Santa Ana, CA
Supply Chain Manager, May 2015- Dec 2015
My Wireless AT&T is one of the top national authorized retailers for AT&T mobile phone service, with over 120 locations nationwide. mywirelessadvantage.com
Lead and direct procurement and centralized purchasing for over 90 locations across the United States and Puerto Rico.
Developed and maintain key vendor relationships, allowing for strategic pricing and terms.
Improve sell through via sales strategy execution, promotions, and vendor education.
Developed successful bundling program and eliminated team member discretionary discounts, resulting in 50% improvement in attachment rate, 20% improvement in accessory sales per opportunity, and 25% improvement in gross profit per opportunity.
Implemented accessory basket service resulting in improved guest service opportunities.
Cheng Loong Corporation (CLC), Shanghai, China
Manager, Global Marketing Division, Apr 2010 - Apr 2015
CLC is a leading print, packaging, and corrugated paper manufacturer based in Taiwan, with over 20 locations in the greater China region. clc.com.tw
Served and managed supply chain programs of rigid packaging, pulp packaging, paper packaging and corrugated containers for international brands.
Drove packaging supply efficiency through team leadership with consumer product, consumer electronic and technology product clients such as The Disney Store, Sonos, Nest, Diffusione Tessile, Furla, Pearl Izumi, John Lewis, and Build-A-Bear.
Managed ecommerce packaging for Diffusione Tessile and Furla.
Improved profitability through cost comparisons and paper commodity analysis.
Cobalt Skys, Los Angeles, CA
Sourcing Consultant, Mar 2007 - Jan 2010
Cobalt Skys was a consultancy working with small companies to provide sourcing services.
Improved average per unit cost savings of 30% through leadership and direction of major supply company from the U.S. to China.
Provided strategic consulting for product line expansion of Shelby Boutique of Taipei through sourcing U.S. designers and trade show purchasing visits.
Developed and maintained strong relationships with various vendors, commodity exporters, and farm co-ops, leveraging procurement opportunities.
Created International Trade Resource Blog, establishing Cobalt Skys as in industry expert.
Spray Technologies, Inc., Harbor City, CA
Manager, Purchasing and Sourcing, Dec 2003 - Feb 2007
Spray Technologies used to assemble and market hand sprayers for kitchen and bathroom.
Saved 30% per finished good unit cost through migration of component production over an 18-month period.
Provide design and engineering support for all new product requirements and provide cost-improvement ideas for existing products.
Drove production and profitability through development of comprehensive marketing strategy, including mail order, online, and trade show distribution services.
Ensured secondary production availability through varied outsourced components.
Breeze Home Products, Inc, Shenzhen, China
Business Development Manager, Jan 2001 - Sept 2003
Breeze Home Products, now defunct, was a subsidiary of Breeze Group and Breeze Center, in Taiwan.
Drove annual sales of over $5MM in kitchen, bathroom, and home storage products, consisting of over 120 different SKU’s for Linen’s and Things.
Developed and implemented new, self-sustaining product development group, consisting of sales teams, graphic designers, and product samplers.
